Over mountain-crushing guitars, Kolby Cooper sinks into his cravings. “Kill Me” rings like thunder, and his voice never gets lost in the arrangement. In fact, the production has a tough time keeping up. “The sting of your flame is a perfect pain, so send me up in smoke,” he sings.

Rock-soaked and relentless, the sky-clawing anthem is Cooper’s first drop of new music this year. It follows his debut LP, 2022’s Boy From Anderson County To The Moon. Cooper’s vocals could rend your heart in two; it’s propulsive and packs more than a few punches. “Slow is just how I burn / And I guess it’s how I learn,” he continues. “‘Cause I’ll always come back for more.”

“Kill Me,” co-written with Andrew Baylis and Michael Whitworth, details “addiction” in all its forms – “love, drugs, or life in general,” Cooper says in a press statement. “Everyone is out here chasing a cheap thrill and that’s what this song is about – the struggle to keep it all balanced.”

Listen to “Kill Me” below.

From Bradford, Texas, Cooper is a streaming force. Handfuls of his songs have garnered millions and millions of streams, including “It Ain’t Me” (23 million) and “Fall” (19 million). Even “Kill Me” has already landed more than 100,000 streams and counting, and it was just released.

If he continues like this, he’s going to be a household name in no time.