Breakthrough Country Artist Tiera Signs Label Deal with Vallory Music

The Valory Music Co. proudly announces today the signing of buzzed-about talent TIERA. Lighting a fire with the release of her R&B/Country debut self-titled EP earlier this year, the rising singer/songwriter is paving her own path with standout tracks “Found It In You” and “Shut It Down.” Tiera officially joins the Big Machine Label Group imprint’s roster, which also boasts superstars Thomas Rhett, Sheryl Crow, Brantley Gilbert, Justin Moore, Eli Young Band, and Aaron Lewis, alongside on-the-rise acts Tyler Rich, Avenue Beat, Conner Smith, Heath Sanders, and Abbey Cone.

Tiera Signs With Big Machine's Valory Records | Billboard

Tiera shared, “when I first moved to Nashville I had this vision of what the perfect record deal would be. Above all, I wanted to be somewhere where they loved and understood the music and brand that I had built as an independent artist. I wanted to work with people that worked just as hard as I do for my music. I didn’t want to just gain a team, I wanted to gain a family. That’s exactly what I found in the Valory team. They were so enthusiastic from the moment I met them and I just couldn’t be more thrilled to be a part of The Valory Music Co.!

When Tiera walks into a room she instantly brightens it with her charm, wit and amazing talent,” said Big Machine Label Group President/CEO Scott Borchetta. “I was knocked out the moment I met her and cannot wait for the world to discover her. This is a very special new talent.

Emerging as one of the most exciting voices in the format, Tiera has been named an ‘Artist to Watch’ by Teen Vogue, Nashville Lifestyles, CMT, Spotify’s Hot Country, Country Now and Sounds Like Nashville. Additionally, she has earned critical acclaim from Rolling Stone, Billboard, American Songwriter, PEOPLE, E! News and Nashville Scene. When not in the writer’s room or recording studio, she hosts a daily radio show on Apple Music Country called The Tiera Show. The next milestone moment arrives on August 17 when Tiera makes her Grand Ole Opry debut.

Tiera is represented by OH Creative Management and WME in Nashville.

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